Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

The last years, with the improvement of mobile phones processes and power a bunch of App’s have appeared and are now available for an instantly downloading. 

Every one of us are used to Apps that has become part of our day life time. In some way they all give the opportunity to the user of interact with the App and they environment. Ebay, Wikilok, Waze, Health Apps, Social App like Tinder and much more.

These are only some exemples:

Pokemon Go – get UP and GO!
NIKE + App
Supermarket VR
Augmented reality Supermarket